Maui's AMV Designs: Handmade Jade Jewelry and Plumeria Totes

Sep 21, 2026

Maui's AMV Designs, a family-run jewelry and accessories brand, is being celebrated as one of the island's best small businesses — good news for local makers and shoppers looking for Hawaii-inspired goods.

  • AMV Designs started as a weekend popup side project and grew into a full-time business within a year and a half.
  • Its signature pieces are hand-carved, undyed grade-A jade with Hawaiian motifs like the ʻiwa bird, a symbol of navigation and safe direction.
  • The brand also makes a men's line, shaped around what co-owner Eddie Valoria actually likes to wear.
  • The newest launch is the Black Plumeria collection: a pocket-heavy tote, crossbody bag, pouch, and wallet, plus a Cleo jumpsuit designed with shorter women in mind.
  • Products sell at in-person events across Maui and online at amvdesigns.com.

Outlook: The brand plans to keep growing through island festivals and online sales, riding the demand for locally made Hawaiian designs.

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